Baltimore Sun: Shoppers with hearing loss can choose the “hearing loop” lane at Wegmans

When shoppers check out at Wegmans in Hunt Valley, they can choose self-scan, express or wheelchair-accessible lanes. Recently, they’ve been offered another option. In two designated “looped” aisles, concealed technology can erase background noise and make it easier for customers with hearing loss to converse with store clerks and others.

Wegmans installed induction hearing loops, designed to deliver speech clearly to hearing aids or implants in noisy environments, in 17 stores last year, including the one at Hunt Valley Towne Center, after testing the technology at two stores near its headquarters in Rochester, N.Y.